Vital Software’s solutions for the OEM include a fully featured CRM tool which can be deployed within an OEMs’ corporate environment and allows for the management of, among other things, communications with consumers in the form of warranty recall, product promotion, and service retention marketing. Corporate CRM tools include bulk, tracked email with full bounce-back and click-through reporting, bulk direct mail facilities, SMS and/or text messaging, and a free-form report writer tool that allows the OEM to segment and analyse their prospect and customer data on demand.
Vital Software’s Corporate CRM solution most always begins by integrating data from disparate sources throughout the OEM environment. These sources may include RDR/RDA databases, existing marketing databases, Co-op databases, spreadsheet data, and more.
Vital Software’s solutions typically require a once off “load” of data from those databases that the OEM wishes to retire, and then a periodic (often daily) batch update of data from those sources which continue to be active within the corporate office. This synching ensures a seamless and continuous update of all OEM databases within the OEMs’ own environment.
Once these steps are achieved, the Vital Software database becomes the one repository for all things “customer”. A typical Corporate database solution from Vital Software will allow the OEM to view each customer, their vehicle and service history (and the selling/servicing dealer detail), any contact with the Consumer Affairs division within the OEM, and each marketing contact made on behalf of the OEM and/or dealer to each customer.