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AP Eagers is one of Australia's largest dealer groups with almost 100 dealership locations throughout Australia. Brand integrity and process control are very important to our business which is why we use Vital Software for our core CRM and CSI program management. Vital Software delivers ease of use, consistency and quality to our call centre operations as well as our outbound email and direct mail marketing departments. AP Eagers uses multiple Dealer Management Systems (DMS) throughout the group and therefore we required a CRM system which has the flexibility to communicate with these various DMS' which Vital Software's system ContactTracker is able to provide. AP Eagers has been using ContactTracker for 3 years now since Sept 2008 in which time we have seen many enhancements developed into the current system of today.
I have found the Vital Software Program to be an excellent tool in the day to day running of our business. In our New Car Department, it allows me to analyse our inquiry levels, monitor sales performance, and in particular it assists me to market our customers in the most cost effective way. I would highly recommend the Vital Software Program to anyone trying to get ahead. Thank you to the team at Vital for your continued support and introducing me to the world of Mail Merge!
Having used Contact Tracker for 12 months, we have found it to be a very useful system. It ensures that we do not miss following up enquiries, and makes carrying out mail merge campaigns much easier. Also it is a useful aid in analyzing marketing activity and sales performance. The support received from the whole team at Vital Software has been exeptional, usually dealing with requests for assistance the same day.
ContactTracker has helped to provide some key elements in our CRM infrastructure, providing a key link from head office to the dealer network, and giving visibility to leads and sharing information between dealers, our call centre and head office.
Vital Software have never failed to deliver. They are consistent in their approach, provide a service that cannot be faulted, respond quickly to requests for information, and are skilled at providing an industry-leading contact management service. I would not hesitate to recommend Vital Software.
“The Vital Software solution forms the basis of Suzuki Australia's corporate CRM program for motorcycle customers and allows us unprecedented access to viewing our data in a customer centric manner. With Vital's enterprise reporting, we can view a customer, their full motorcycle purchase history, and any associated case management tasks. Vital's marketing tools also give us the ability to send customized direct mail, email, and text messages on demand to targeted segments within our database.”