A considerable number of dealers do not have an existing CRM system, or have poor usage and/or processes for their current CRM tool. For these dealers, Vital Software have a fully data-integrated dealership CRM that works (by extracting data on a nightly basis) with the dealers’ DMS systems and can also work with the OEMs’ lead distribution programs. As a result, the Vital Software solution provides the dealers customers, vehicle sales, service and parts information – all of which are available for marketing and reporting.
In addition, of course,ContactTrackerintegrates directly with the lead distribution and tracking system – providing the dealers a powerful tool for managing their leads and prospects.
Key elements of Dealership CRM include:
- Customer record management
- Customer lists
- Customer selections (Quick Picks)
- Marketing operations:
- Mail-merge
- Bulk email marketing
- SMS (text) marketing
- Reporting, including:
- Email tracking reports
- Data quality analysis and reporting